Highlighting the Importance of Communication between Investor and Founder True to any thriving relationship, the importance of communication between the investor and the founding team cannot be stressed enough. From the very onset both founders and funders need to work toward complete transparency. The need to be open, honest and forthcoming continues to be crucial long after negotiating a deal. Founders need to communicate the challenges they face, investors need to stay in continual contact and in many cases provide much needed support and guidance, and both sides need to foster a healthy relationship of open communication.